I’ve been in love with words for as long as I can remember. At 15, I pitched my first newspaper column, not because I knew what I wanted to write, but because I knew I had something to say. Since then, writing has been both my craft and my compass, leading me through journalism, publishing, and storytelling for clients across industries and continents.For me, language is power; not in the loud or forceful sense, but in its quiet ability to connect, clarify, and inspire change. Whether I’m crafting brand stories, editing copy, or ghostwriting a book, I’m driven by one thing: helping people find the words that feel true.Across 25 years in the creative industry, I’ve seen that great writing isn’t just about style, it’s about empathy, understanding, and the courage to say something real. At LWI, I bring that belief to every project, helping brands speak with honesty and heart, across languages, platforms, and audiences.
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